About Kinfeed

Kinfeed is the
product,
not you.

The story of two brothers who were tired of being the product.

The dream

The app we wished existed.

Tom Egill Tobiassen and Terje Otto Tobiassen grew up in the same house. They moved out, started their own families, and watched the same thing happen to everyone they knew.

The platforms our parents joined to keep up with us turned into ad machines. The feed became something else. Birthday photos got buried under sponsored posts. A cousin's wedding was a notification that came three weeks late. Grandma stopped opening the app.

The everyday stopped showing up.

Kinfeed is the app we wanted for ourselves. Where you, the family member, are the reason the app exists. Not the product being sold to advertisers.

Slow tech

Open the app. See the people you love. Put the phone down.

That is the whole loop. Slow tech doesn't pull at you. It doesn't ping for the sake of pinging, and it doesn't measure how long you stay.

No likes. No comments. No algorithm sorting what matters. Just the photo, in the order it was taken, in the group it was meant for.

Built for everyone

If grandma can use it without help, everyone can.

Big buttons. Calm interface. The photo is the point. Nothing hidden behind a swipe-up gesture or a dot menu. Safety and accessibility are not features bolted on at the end. They are why we are building.

Design rule №1 The four-year-old taking their first selfie. The eighty-year-old who has never had a smartphone before this one. Both should land on the same screen and know what to do.

Privacy by design

Your family stays yours.

Kinfeed is a closed circle. The photos you post are seen by the people you invited and nobody else. There are no public profiles. No discovery feed. No suggestions for "people you may know."

We do not sell, share, or train on your family's photos. The only person your child's birthday picture is shown to is the person you put in the group.

Closed-circle by default

Group access is invite-only. Codes can be rotated anytime. There is no public profile to find you.

No tracking, no ads

We don't run advertising pixels and we don't sell your data. Photos are not used to train models.

Posts that auto-expire

Photos drop off the feed after their time. Kinfeed is a window, not an archive that follows your kids around forever.

No comments, no DMs

The "social" part of social media is not here. Talk to your family in person, or call them. The photo is enough.

Our mission

Get families off the algorithmic platforms. Give them a quiet place that belongs only to them.

The fewer hours your family spends on dopamine machines, the better.
We are not going to become one of them.

Tom Egill and Terje Otto as small boys on the Legoland train with their father, around 1995 — Legoland, around 1995. The man in the sunglasses is our dad. It is also, give or take, how we both look today.

Tom Egill & Terje Otto

Founders · Jernkvern AS

Kinfeed is the product, not you.